Collaboration with vendors on materials and custom colors.
Fixture illustrations and page layout.
Illustration and page layout.
Brand Guide System
Victoria's Secret Visual Merchandising
A housing system for documents used to set new floorsets. The system was divided into binders by each business sub-brand and a visual merchandising tool kit was added at a later date, providing merchandising guidelines.
The system was rolled to more than 1,000 stores and the contents were updated monthly.
The Brand Standards binder was updated quarterly with line drawings of each form & fixture to reduce the focus of out-of-date product if photographed.
Working with visual merchandising leaders, business sub-brand leaders and outside vendors was key.
Key Skills Used
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Illustration
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Vendor Concepting
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Project Management
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Cross-Functional Collaboration