Ensure Max Protein Club Pack
Abbott

Value pack boxes are available at club stores and displayed on pallets. Working closely with the creative director and program manager, we applied new elements to traditional Ensure branding to capture a new flavor with caffeine. 

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We partnered with vendors & the labeling department for dielines and club store partners for pallet configurations. We were able to concept and execute a design where the flavor splash has movement on either side of the box on it's own, but as a display allows the splash to move across boxes.   

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Key Skills Used

• Packaging Layout

• Cross-Functional Collaboration

• Defining & Maintaining Brand Standards